A different kind of venture capital
Sherpa has an active role as a partner that manages their companies’ growth. Its philosophy of companionship and support is expressed well by the name itself, so we focused on two main points: bringing a financial layer to the brand and increasing awareness of the humanistic approach to investments that differentiates the company.
We also introduced a climbing element to the visuals and, therefore, to all their communication. Thereby, we linked the brand to the management field, building a consistent identity clearly related to the company’s values.